How Regulars pays its way
Published 14 October 2026.
Regulars is free for everyone who trains. We earn from the businesses that benefit when people keep showing up together: instructors, venues, event organisers and sponsors. Dating apps profit from keeping you single; we profit when you've got people to train with.
Nothing is charged yet. Paid tools switch on place by place, only once a place has enough regulars for them to be worth paying for.
Always free
- Checking in, modes, points, levels, badges, challenges and ladders.
- Suggestions, connections, friends and nods.
- Blocking, reporting and every privacy setting.
- Events: finding them, saying you're going and checking in.
- Your watch, sharing your session, and a copy of your data.
We will never charge you to meet people or to stay safe.
Who pays, and for what
Instructors
Every instructor gets a free profile, so people who already train at the same places can find them and follow them. Instructor Pro adds posting their classes and events, telling followers and regulars nearby about a new session, and totals showing how many people come back. It's free until it's working: an instructor only pays once people have become their regulars through Regulars. Instructors on Pro are checked: their insurance and qualifications are reviewed, and the check expires and is repeated, so "verified" always means current.
Venues
Every gym, studio, club or school can claim its page, put a check-in code at the door and run challenges, free. Venue Pro is a simple monthly plan, by the size of the place, that adds welcome challenges for new members and totals showing whether members who make connections keep coming. It's never charged by how many people use it.
Event organisers
- Events that are free to attend are free to post, whatever their size.
- Paid events of up to 30 people are free to post.
- For bigger paid events, the organiser chooses the expected size when posting, and the price follows it. Regular sessions pay monthly. The largest events are arranged directly.
We don't sell tickets. Booking stays with the organiser, and we link to it.
Sponsors and local businesses
A business can present a challenge, an event or a place, the way a sponsor supports a race: everyone there sees the same thing. An organiser can also pay to promote an event to people at that place or doing that activity, and it's always marked "Promoted by". Sponsors and promoters only ever receive totals.
How paying works
- Businesses pay on our website, never in the app.
- Nobody who pays gets to see who you are, when you train or who you know. Venues, instructors, organisers and sponsors see totals above a minimum number of people, like everyone else.
- Paying never changes who is suggested to whom.
What we will never do
- Show adverts, or target anyone using what we know about them.
- Sell or share anything about you with anyone.
- Let anyone pay to be suggested, to rank higher, or to appear on your leaderboards.
- Charge for safety, suggestions, connections or friends.
- Use your health data for anything commercial. It never leaves your phone.
- Earn more when people fail to meet.